MKM Insights
MKM Insights brings together professionals from across the global meetings industry to share practical experience, honest perspectives and lessons learned from real projects.
Our ambition is simple. To build a bridge between clients and industry professionals through stories, expert insights and meaningful knowledge exchange, helping all of us learn, challenge ideas and make better decisions every day.
Why a negotiated conference or housing rate can sit above the price on a booking site, and what the agreement includes that the public rate does not.
Three terms that appear on the same projects and describe fundamentally different roles, and which partner fits which kind of congress.
Where the money is actually committed, and why the largest exposure in a congress budget is agreed years before the first delegate books.
Two terms used interchangeably across the industry, describing two different disciplines, and why the difference decides what a congress pays.
The arithmetic is simple. The assumptions behind it are where forecasts go wrong.
A review changes nothing. It tells you what you are carrying.
Specialists in medium and large international conferences, congresses and corporate meetings.
